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By James Parmis
So you want to start making money online but don’t know where to begin… that’s okay since a lot of internet marketers and aspiring e-commerce businessmen and women go through this stage during the first few months of their career.
To be able to get a good head start, there are certain things that you need to understand when it comes to generating income through the World Wide Web.
First, earning money online has its similarities and differences with running a real shop or store at the mall. In terms of similarities, you need to spend at least a few hours or more monitoring one’s online business in order to handle transactions, communicate with customers, and of course increasing one’s traffic for more sales.
In terms of differences, you don’t have to spend eight hours a day working at a store and you don’t have to work for anybody in particular unlike when you’re working as a cashier or salesperson for someone else’s business.
When you want to make money online, you need to be able to make use of all your resources, and that includes tools and strategies used to gain more customers and earning more through highly interesting content and quality customer service.
So, to begin, here are the four most important tools and services that you need to establish when making money through the World Wide Web:
1. A website
A website serves as your storefront, the one place where your customers will be able to get a clear picture of what you are trying to sell to them online. Whether you want to make money online by selling particular products or services online, you need to be able to run a website that is not only attractive but easy to use as well. There are thousands of web hosting companies that can give you good deals for different web hosting packages so take the time to research and browse through the web.
2. A merchant account
This is important because it is where payments will go once an online transaction is complete. This is applicable if you plan on running an actual shop such as the stores in eBay or Amazon.com or if you are selling products or services as an independent seller and not an affiliate of any company.
3. Internet tools
This include knowledge and tools on search engine optimization, traffic counters, and other kinds of software that will enable you to generate more traffic and at the same time convert them into actual sales. SEO is especially important because it not only adds quality and volume to the content of your website but it also boosts your website’s rankings in the search engines such as Google and Yahoo.
4. An email address
Particularly one that you would use for your business alone. It is important that you have an email address that is easy to remember so that in case your customers would like to sign up under your mailing list or would want to communicate with your for inquiries, you have an email address that is working and easy to remember.