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By James Parmis
All businesses have diminishing advertising budgets, as economic turmoil brings about some harder times for everyone. Even companies that are well off are looking at new ways to generate advertising and relevant traffic to their company without spending a lot of money.
Well, for those that are looking for a great advertising stream, with a proven track record on the biggest network possible, look no further than Google AdWords. Google AdWords is a Pay Per Click advertising program that harnesses the power of Google and supports small businesses and websites with relative ease.
Sponsored ads show up through searches, before any search results, in the prime of the clickable regions. The other place ads will show up is through the millions of relevant websites around the world that utilize Google AdSense.
Your links and ads will get top priority and will only display based on keywords associated to your business, and not just randomly throughout searches.
By streamlining the way ads are shown, advertisers get their ads only in front of relevant, unique, potential interested parties, not just the whole Internet. This really helps those that are in certain niches.
Take for instances a business that sells tea, that business could advertise to only people looking to buy tea, and streamline it further to only display ads to people in a certain zip code, and only pay when someone clicks on an ad, never before.
This type of advertising is low cost, highly targeted, and works better than any other advertising option online.