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by James Parmis
This is a ‘bad news – good news’ type of situation. The bad news is that there are way more than 3 mistakes that affiliates make. The good news is that you’ll learn 3 of them here and can avoid making them.
As a marketer who does affiliate marketing, it would be in your best interest to learn all that you can about this method of making money online. The more knowledge you have on the topic, the better. Next, you’ll need to test out whatever you learn. Keep the winning strategies and discard those that don’t work.
You’ll need to find out what works for you. There’s no ‘one size fits all’ formula here. Now let’s look at 3 common mistakes that you should avoid when doing affiliate marketing.
* Not watching your competition
Knowing what your competition is doing and offering is crucial to success. It doesn’t matter if you’re in the ‘make money online’ niche or the health niche. You will need to check out your competitors’ sites, etc. If they have an email list, get on it and see what they do.
If they have a niche site, take a look at their blog posts, products they are recommending, their newsletter, their EVERYTHING.
As an affiliate, you will face competition almost all the time. If the niche has no competition, there’s probably little or no money to be made in it. So, it’s best to steer clear.
Keep a close eye on what the other affiliates are doing and always try to out do them. Be better, be original and be passionate about your niche.
* Thinking this is a get-rich-quick method
Every day, thousands of beginners come online hoping to make easy profits. They want the internet marketing lifestyle where they don’t have a boss and work their own hours. The freedom they imagine is so sweet that they can almost taste it.
The potential of making good money seems so real that they can almost see themselves in the cars and mansions that are displayed on so many sales pages hawking the latest and greatest ways to make quick and easy cash.
Reality, however, is far more brutal. Making money online requires a lot of effort, know-how and time. Things online change rapidly. You must always be on top of things.
Sipping cocktails by the sun kissed beaches of the Caribbean is a reality only when you’ve poured in immense effort into your business. It takes time to build a passive online business… and even then, you still have to keep an eye on things.
If you’re expecting easy profits with affiliate marketing, you’ll be sorely disappointed. Expect to work at it for 3 to 6 months before you see money coming in regularly. It may take a year or two before you earn enough to ditch your day job and tell your boss to shove it.
The question is – do you have what it takes to last that long?
* No strategy
Planning your affiliate marketing is crucial. You need to know what products you’ll promote, what traffic generation method you’ll focus on, who your target audience is and so much more.
Like Steven Keague said, “Proper planning and preparation prevents poor performance.”
Create a plan. Stick to it. Adapt where necessary and promote well. Don’t go in blind.
Avoid these 3 common mistakes and your affiliate marketing journey will be smoother and much more rewarding.